From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative and creative toys for preschool, bath time, science & learning, arts & crafts, spa, DIY and more.
Alex Brands set the foundation for higher learning and expanding preschoolers' horizons with fun and unique STEAM-based products, including Future Coders, Scientific Explorer, Sweetlings, Arts & Crafts, etc. The toys are designed to foster coding skills, problem-solving, logical thinking and creativity.
The Alex Brands family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, Alex Brands offers toys, games for children of all ages.